2018 SILMO
THE REVIEW OF SILMO PARIS 2018
Every year, MUZIK EYEWEAR unique booth design have gotten great attentions from visitors.
This year, MUZIK booth has been designed with a concept, 'WHITE COLLECTION', which highlights MUZIK’s products and vibes.
Due to the bright and sophisticated booth design, the show was going smoothly in cheerful atmosphere,
and the booth was crowded with so many buyers and visitors from morning till the end of day, during four days.
Especially, MUZIK’s 18FW-19SS new season campaign photos and films received enthusiastic responses in the most.
MUZIK’s new season campaign theme, “No Muzik, No Life” has full of humor and fun, so that visitors enjoyed and loved it so much.
Also, MUZIK’s second album project “BLACK GRADATION” and the best seller / collaboration works with a famous artist MINA KWON, 'M90’s', had been nicely displayed inside the booth.
One of the big issues at the booth was MUZIK’s re-branding news. MUZIK’s new signature colors and logo were firstly presented at this SILMO 2018,
and it will be officially launched to public, next year, in 2019.